Ad Performance vs. The Market DEMO DATA
Before you pause an underperforming campaign — check whether it's you or everyone. Updated each time you open this page.
Demo mode lets you see how each situation reads. Connect Supermetrics to replace this with your real Meta + TikTok numbers.
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Your CPM vs. the market (indexed to each one's 30-day baseline = 100)
Both lines are normalized so they're comparable. When they rise together, the whole market is getting pricier — not just your ads. When your line pulls away from the market line, the problem is account-specific.
Your 30-day avg CPM vs. industry benchmarks
CPM breakdown by level (last 7 days · active only)
Signal breakdown
Market context (Gupta Media)
Before you turn anything off
- If both Meta and TikTok spiked the same day, it's almost certainly the market or a news cycle — pausing won't help, and you'll lose learning-phase momentum.
- If only one campaign or platform is off while the rest are normal, that's your creative/audience — worth pausing or refreshing.
- Check the market context panel: weekends, Fridays, and late-Q4 weeks run structurally more expensive every year.
- Give a new ad set 48–72 hours before judging — a single bad day inside the learning phase is normal variance.